Writing.
What we think about company merch, and what we have got wrong so far. No case studies until we have earned some.
People wear software now
A vintage Apple tee resells for hundreds and a Figma jacket went for $550. The demand moved from swag to fashion. The supply did not.
Why your merch vendor won't name the blank
A short, practical guide to reading a merch quote — and the four questions that tell you what you are actually buying.
Merch is never a priority — build for that
Why warm introductions stall, and what changes when the first step costs nothing and takes four minutes.