The pieces.
Four to start, on AS Colour blanks, embroidered rather than printed. Every piece is a numbered run of 100 and the number is on the card as it sells. Shipping is charged at cost.
We do not publish a retail price here, because it is not ours to set. Every store is priced automatically when it is built — premium AS Colour blanks and embroidery all in, with shipping charged at cost. Free stores sell at cost; we make our money on the subscription. On Premium you set your own prices and keep the margin above the make fee. You see the real numbers on your own store the moment it is live.
| Piece | Blank | Sizes |
|---|---|---|
| The Cap Six-panel, low profile, curved peak. Embroidered front. |
AS Colour Bone |
One size |
| The Crewneck 290gsm cotton-rich fleece, regular fit. Embroidered left chest. |
AS Colour Ecru |
S · M · L · XL · 2XL |
| The Tee 180gsm combed cotton, regular fit. Embroidered left chest. |
AS Colour Bone |
S · M · L · XL · 2XL |
| The Tote Heavy canvas carry-all. Embroidered centre front. |
AS Colour Bone |
One size |
Why AS Colour
It is what good tech merch is already quietly made on. Properly cut, and it holds its shape and colour through a wash — which is the whole difference between a piece someone keeps wearing and one that ends up in a drawer.
Why embroidered, not printed
A printed logo is what makes company merch feel like company merch. Embroidery is the difference between a thing someone wears because they were given it and a thing they wear because they want to. It also survives a wash, which a plastisol chest print does not.
Colours
Every store — free included — carries the colours at no charge: black on every piece, and white and grey on the crewneck and the tee, photographed on your own mark, on a real garment of that colour, and every one of them buyable. Where AS Colour does not make a shade in a style we leave it out rather than substitute a near match, so the cap and the tote are black only. Grey on the crewneck and the tee is AS Colour's Grey Marle. Stores also carry the natural shade they were first photographed in — Bone on the cap, tee and tote, Ecru on the crewneck. Those are AS Colour's own colour names, and they are on the card because they are exactly what your buyer receives.
Premium adds the hoodie automatically, then lets the founder choose more calibrated pieces, set their own prices and pick a drop size. Enterprise adds pieces sourced and priced with you, and lets us cut pieces specifically with you. See the plans.
Sizing and returns
Every piece is made for one buyer after they pay for it, so there are no returns or exchanges for change of mind or size. The only honest mitigation for that is real measurements, so the garment measurements are one tap away on every product card and again at checkout — not buried on a policy page. Shipping & Returns has the full rule, including what happens when we get it wrong, which is that we remake it.