Founder terms.

The agreement between you — the person who makes a store — and SEWN. Your buyers get a separate, shorter document at checkout: the Terms of Sale. This one is yours. It is written to be read, and everything in it is what the product actually does today.

1. What SEWN does, and what you do

You upload a mark and a few details. We generate product photography of that mark on real garments, build you a store on your own address, and put it online. When somebody buys, we embroider the piece to order, ship it, and answer their email.

You hold no stock, take no payment and touch no logistics. That is the whole point of the arrangement, and it has a consequence worth being clear about: on every sale through your store SEWN is the seller. The contract for that cap is between SEWN and the buyer, on the Terms of Sale. You are not a party to it, which is also why a chargeback, a refund or a lost parcel is our problem and not yours.

2. Your account

You sign in with a one-time link sent to your email address. There is no password to lose. Anyone who can read that inbox can sign in as you and administer your stores, so treat it accordingly — tell us at [email protected] if the address is compromised and we will cut every live session on it.

One address can hold several stores. You must be old enough to enter a contract where you live, and the details you give us must be true.

3. Your mark — the part that matters

You promise you have the right to use the mark you upload and to let us reproduce it on merchandise, in product photography and on the store we build for you. That is a real promise, not a formality: if you upload somebody else's logo, you have asked us to manufacture counterfeit goods under our name and our embroiderer's.

We screen uploads against a list of around 150 well-known marks before a build starts, and refuse the obvious ones. That screen is a filter, not a trademark clearance — it does not search any register, it will not know your competitor's brand, and passing it is not us telling you that you are in the clear.

If a rights holder contacts us about a store, we will take that store offline while we work it out, and we will tell you. The route in is on the trust page. You cover us for claims that come from a mark you told us you owned.

4. What we do with the mark

Your logo file is sent to OpenAI's image API to generate the four product photographs, and to nothing else. It is not used to train a model, it is not sold, and it is not shown to another founder. Details are on the trust page and in the privacy notice.

5. Price, margin, and how you get paid

Every piece has a floor — what the garment, the embroidery, the shipping and the card processing genuinely cost. On the free plan every piece sells at that floor. On a paid plan you may set your retail price at or above it, from your dashboard. The difference is the markup: you keep the full margin above the make fee. The margin on an order is recorded at the moment of sale, so a price you raise on Tuesday does not change what you earned on Monday.

Sales tax is calculated by Stripe Tax on the address the order ships to and added at checkout, where we are registered to collect. It is the state's money, never yours and never ours, and it is excluded from your margin.

6. Plans and billing

The free plan is free, with no card and no trial clock. Premium is billed through Stripe either monthly or annually, and Enterprise is billed monthly, at the prices published on the pricing page, which is the one place those numbers live. Both paid plans are free for the first 6 months: Stripe takes a card and charges nothing for 180 days. Cancel before the 180 days end and you are not charged. Free samples are not part of Premium; Enterprise includes one free sample a quarter.

• Cancel whenever you like, from the billing portal in your dashboard. Cancelling stops the next charge; the plan runs to the end of the period you have already paid for (a month, or a year on annual Premium) and then drops to free. Your store stays online.
• We do not refund part-months by default. If we broke something or charged you for a plan you did not get, email us and we will refund it — that is not a negotiation.
• If a payment fails, Stripe retries it on its own schedule and emails you. Your plan stays live while it does, and we never take a store offline over a failed payment — if the retries are exhausted the account simply drops to the free plan and the store keeps running.
• If we change a price, it applies from your next renewal and we will tell you first.

7. What we do not promise

SEWN is new. There is no uptime guarantee, no service credit and no support SLA, and this page is not going to pretend otherwise. We answer email within one business day and usually much faster; the production times on the pricing page are the embroiderer's real ones, not a contractual commitment. We hold no security certification — not SOC 2, not ISO 27001 — and we say so plainly on the trust page.

We may change the product. Where a change affects an order already in production or money already taken, you get told before it happens.

8. Fair use, and when we would take a store down

We would suspend or close a store for: a mark you do not own, goods that are illegal to make or post, hate or harassment merchandise, someone else's identity, an attempt to use the build engine as free image generation, or payment fraud. We would rather email you than surprise you, and we will, unless the law or an obvious fraud says otherwise.

There is a cap on how many stores can be built in a day, per person and across the whole system. It exists so a founder's build is never sitting behind an abuser's.

9. Closing a store, and deleting your account

Both are buttons in your own dashboard. Neither needs to be asked for.

• Closing a store takes it offline immediately, cancels its API keys and sign-in sessions, and queues its web address to be released.
• You cannot close a store while a subscription is live on it (cancel that first, so we are not charging you for something that does not exist) or while an order is still in production (someone is waiting on a parcel).
• Closing is not the same as erasure. The store stops serving, but your logo file and the generated photography stay in our database until a person removes them. Ask at [email protected] and we will erase them — see the privacy notice.
• Orders that already happened are kept. They are the tax record and the consumer-law record for the people who bought from you, and they are not ours to delete on request.

10. Liability

If a piece is wrong, we remake it or refund it. Beyond that: neither of us is liable to the other for indirect or consequential loss — lost profits, lost customers, lost goodwill — and our total liability to you for anything arising out of these terms is capped at what you have paid SEWN in the twelve months before the claim. Nothing here removes a right you have under law that cannot be waived, and nothing here caps liability for fraud.

11. The dull but necessary bit

These terms are governed by the laws of the State of California, and the courts there are where a dispute would be heard. If a clause turns out to be unenforceable, the rest still stands. You may not transfer this agreement without asking us; we may transfer it if the business is sold, and would tell you.

We may update these terms. The version that applies to you is the one published when you signed up, or the one you keep using the product after being told about — material changes are emailed to the address on your account, not quietly edited in.

12. Talking to a person

[email protected]. A human answers, usually the same day. For anything about data specifically, the privacy notice and the trust page get there faster.

Founder terms — version 1, 5 September 2026. Buyers see the Terms of Sale instead.